How does licensing work?

We have the typical End User Licensing Agreement, but the part that most people are interested in is the "Limitations of Usage"

Here's how that part of our EULA reads

"Visualization use is restricted to a single instance of the BI platform for which it is purchased. Within that instance the Licensee has the right to use the visualization for content generated by that instance and for its users."

So we don't count users, just deployment instances. If you have 2 instances because you have one for the US and another for Europe, that would be considered 2 instances.